Bobby S H Saw
Helping You Optimise and Gain Incremental Revenue
Independent Revenue Optimiser Specialist
Helping You Optimise and Gain Incremental Revenue
Bobby S H Saw
Revenue Optimiser Specialist
Bobby is a revenue guru – having worked in hotel revenue management, sales & marketing and operations throughout his career. His extensive experience includes key roles in both property and corporate level with international chains and independent hotels like Marriott International, CB Richard Ellis Asset Management, Legend Hotel Saigon and Dusit International. He is also a certified Human Resources Development Corporation trainer under the Malaysian Ministry of Human Resources.
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For Bobby, revenue management is more than just a combination of science and art. It’s about bringing people, systems and processes together to fully optimise opportunities and gain incremental revenue.
Services
Each training workshop is tailored to each client's objectives, organisation structure, existing systems and resources. It also takes into account the impact caused by the Covid-19 pandemic.
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The success of Revenue Management requires an entire team effort. With the revenue manager as the key driver, support, implementation and execution are carried out by key leaderships like general manager, sales & marketing and operations.
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During the course of each workshop, uncover hidden demand and identify areas for further revenue growth. Evaluate existing resources and practices whilst exploring each product’s value cycle. Learn how to optimally time availability and price of your product and services to capture revenue opportunities.
The Fundamentals of Revenue Management
Learn how revenue management can so effective and practical. Gain incremental revenue and yield higher profitability. Participants will gain in-depth knowledge on the fundamentals of revenue management and understand what it takes to make effective strategic decisions as well as how to execute it effectively.
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Build and develop a revenue centric culture that is cascaded down to all level of staff.
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Revenue Management Tactics in a Digital World
​Today’s hospitality business revenue strategies and decision making processes are mainly driven by technology and artificial intelligence. Hoteliers and business owners must inevitably take control of their marketing the digital way and in doing so, have the essential revenue management skill set to drive this.
Learn how to revenue manage in a digital world of internet savvy market to gain more market share, revenue and profitability.
Total Hotel Revenue Management
Go beyond guest rooms to capture untapped revenue and profitability associated with non-room revenue departments such as function rooms, food & beverage and spa. Take a holistic approach towards this by instilling a revenue culture within your team. Train them to be more than just mere order-takers by developing their skills on how to identify opportunities and capture incremental revenue.
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Learn how effective simple practices like menu engineering and spa revenue management can be so simple and yet overlooked.
Function Space & Events Revenue Management
Discover how to revenue manage your function space and catering events based on demand, logistics , event types, food service and beverage setup. Align your event sales process and enhance your event sales and services staff to ultimately gain optimal revenue and profitability.
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Effectively manage your database and segment your catering markets for successful marketing campaigns, strategies and returns
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Testimonials
It is my pleasure to introduce Bobby Saw, with whom I worked closely for four years in all aspects of the company’s integrated marketing strategies. His field of expertise is not confined to only revenue management - in which he is acknowledged as an industry leader; but also encompasses revenue generating activities such as room sales and packaging, food and beverage marketing, MICE campaigns, and digital distribution. He is able to impart this knowledge through theoretical and practical hands on experience with a passion to deliver results. His training programmes always rated with the highest results and were delivered in a professional and highly engaging format. I would have no hesitation in recommending Bobby for optimising revenues.
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Dr. Jennifer Cronin, PhD
President
Wharf Hotels Hong Kong SAR
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