
Bobby S H Saw
Helping You Optimise and Gain Incremental Revenue
Independent Revenue Optimiser Specialist




Helping You Optimise and Gain Incremental Revenue
Bobby S H Saw
Revenue Optimiser Specialist
Bobby is a revenue guru – having worked in hotel revenue management, sales & marketing and operations throughout his career. His extensive experience includes key roles in both property and corporate level with international chains and independent hotels like Marriott International, CB Richard Ellis Asset Management, Legend Hotel Saigon and Dusit International.
For Bobby, revenue management is more than just a combination of science and art. It’s about bringing people, systems and processes together to fully optimise opportunities and gain incremental revenue.

The consequences of your revenue result is always anywhere between…



No Control
Revenue

Actual
Revenue

Optimal
Revenue
Where are you at?

Services
Consultancy services and staff training development workshops include property diagnostic reviews, transient and group sales skills development and processes, channel distribution and content management, as well as marketing strategies.
As every property is unique with different needs, markets and resources, each project is tailored to each individual property itself. This also takes into account available data and resources at the property itself.

Revenue Management Workshops
Your organisation will learn how revenue management can be so easily put into daily practise. Cultivate a revenue culture that is cascaded down to all staff with the common objective of optimising and gaining incremental revenue.
Each workshop is designed to your needs and objectives. Discover how to manage and strategise using your strength, weaknesses, opportunities and threats.

Property Diagnostic Review
Executive committee staff and sales leaders will gain an understanding through a practical in-depth assessment of your business outcome. During the brainstorming workshop we will analyse historical, current and future data.
By the end of the review, we will strategise accordingly based on our findings nand form action plans that will optimise and gain incremental revenue, short term and long term.

Total Hotel Revenue Management
Go beyond guest rooms and have all revenue generating departments maximise revenue and profitability. Event management and other front liners should be more than just order-takers. Learn how effective menu engineering and spa revenue management can be so simple, yet over-looked.
Develop a more customer-centric team that profit in order to optimise and gain incremental revenue.

Systems and Distribution
In today's digital savvy market, online distribution and internet marketing has taken precedent. Systems must be adequate, configured right and up-dated with accurate and effective content to support pricing and yielding strategies that reaches out to the right markets in order to achieve sales conversion.
Drive direct bookings to gain customer loyalty and profitability.

Salesmanship - Sharpen the Saw
The revenue cycle of any property involves three key departments; sales & marketing, revenue management and operations. Have a more efficient, dynamic and revenue driven team with the know how and skills to prospect, qualify, negotiate, handle objections and close a sale effectively.
Your team is your most valuable asset.


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Testimonials


It is my pleasure to introduce Bobby Saw, with whom I worked closely for four years in all aspects of the company’s integrated marketing strategies. His field of expertise is not confined to only revenue management - in which he is acknowledged as an industry leader; but also encompasses revenue generating activities such as room sales and packaging, food and beverage marketing, MICE campaigns, and digital distribution. He is able to impart this knowledge through theoretical and practical hands on experience with a passion to deliver results. His training programmes always rated with the highest results and were delivered in a professional and highly engaging format. I would have no hesitation in recommending Bobby for optimising revenues.
Dr. Jennifer Cronin, PhD
President
Wharf Hotels Hong Kong SAR

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