Bobby S H Saw
Helping You Optimise and Gain Incremental Revenue
Independent Revenue Optimiser Specialist
Helping You Optimise and Gain Incremental Revenue
Bobby S H Saw
Revenue Optimiser Specialist
I am a hospitality commercial strategist, revenue management consultant, and HRDC-accredited trainer with more than 30 years of leadership and operational experience in the international hotel industry. My background spans hotel operations, sales, marketing, and e-commerce, giving me a comprehensive understanding of the drivers for hotel performance and profitability.
For the past eight years, I have specialised in delivering practical, results-oriented revenue management workshops and consulting services across Malaysia and the Asia-Pacific region. I work with hotel owners, general managers, commercial teams, and industry associations to develop effective revenue management strategies that optimise revenue, improve profitability, and support sustainable business growth.
The consequences of your revenue result are always anywhere between…
No Control Revenue
Actual Revenue
Optimal Revenue
Where are you at?
Services
Practical * Interactive * Commercially Driven
My workshops combine decades of international hotel leadership experience with modern revenue management, commercial strategy, and AI-enabled decision-making to deliver learning that participants can apply immediately to improve business performance.
What Makes It Different?
Industry Expertise: Delivered by a hospitality commercial leader with over 35 years of real-world hotel experience, not just training expertise
Practical & Actionable: Participants gain practical tools and techniques they can apply immediately to improve commercial performance.
Tailored to Your Business: Every workshop is customised to reflect each organisation's structure, objectives, and operational needs.
Integrated Commercial Perspective: The programme is taught as part of a holistic commercial strategy, aligning sales, marketing, distribution, finance, operations, and leadership.
Interactive Learning: Engaging sessions featuring case studies, discussions, simulations, and hands-on exercises that encourage active participation.
Suitable for All Levels: Individually designed for everyone from operational teams to executives and hotel owners.
AI with Real Business Value: Learn to leverage AI to enhance decision-making while complementing sound commercial judgement.
Results-Driven: Focused on helping hotels improve revenue, profitability, and long-term business performance.
Harnessing The Power of Revenue Management
This workshop series is designed to equip each participant with practical knowledge, proven strategies, and actionable techniques that can be implemented immediately in the workplace. It bridges the gap between theory and real-world application through interactive discussions, case studies, and hands-on exercises.
Participants will gain the confidence and skills to make smarter commercial decisions, optimise revenue opportunities, and contribute to sustainable business growth.
*Contents are customised to your needs and objectives*
Revenue Management for Commercial Leaders
Today's commercial leaders must drive integrated business strategies that maximise revenue, profitability, and long-term asset value.
It is designed to strengthen participants' strategic commercial leadership skills and how to move from reactive decision-making to proactive, data-driven commercial strategies by aligning revenue management with sales, marketing, operations, and digital transformation to improve commercial performance, foster cross-functional collaboration, and build a stronger revenue-focused culture within their organisation.
Revenue Management for Independent Hotels and Boutique Resorts
Revenue management is no longer the exclusive domain of large hotel chains. Small hotels, boutique resorts, and independent operators are better positioned to succeed. With greater agility, faster decision-making, and fewer layers of bureaucracy, they can respond more quickly to changing market conditions and implement commercial strategies with greater flexibility. Leverage these by using practical techniques that do not require sophisticated systems or large revenue management teams and compete effectively with larger branded hotels.
Restaurant and Catering Revenue Management
The food & beverage business is not just about good food; it’s the ‘moments’ that people remember, and profitability is more than just managing food costs. Optimise revenue and profitability by selling the right seat to the right customer at the right price for the right duration and time.
It is about an integrated set of business procedures that aligns people and processes to manage certain aspects like pricing, creating, identifying, capturing and managing demand, as well as menu engineering and value proposition.
Revenue Management for Smarter and More Profitable Sales
Selling the Right Product at the Right Time to the Right Customer at the Right Price using the Pareto Principle. All too often the team members doing direct selling are unaware of the big picture of what business they are expected to bring.
Besides using data analytics to plan strategies and optimise pricing, participants will learn to consolidate revenue management principals and sales to predict customer behaviour and expectations to maximise product utilisation and pricing to achieve optimal revenue results.
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Testimonials
It is my pleasure to introduce Bobby Saw, with whom I worked closely for four years in all aspects of the company’s integrated marketing strategies. His field of expertise is not confined to only revenue management - in which he is acknowledged as an industry leader; but also encompasses revenue generating activities such as room sales and packaging, food and beverage marketing, MICE campaigns, and digital distribution. He is able to impart this knowledge through theoretical and practical hands on experience with a passion to deliver results. His training programmes always rated with the highest results and were delivered in a professional and highly engaging format. I would have no hesitation in recommending Bobby for optimising revenues.
Dr. Jennifer Cronin, PhD
President
Wharf Hotels Hong Kong SAR
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